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<channel>
	<title>Claire Hartinger</title>
	<link>https://clairehartinger.com</link>
	<description>Claire Hartinger</description>
	<pubDate>Mon, 26 Oct 2026 19:34:32 +0000</pubDate>
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	<item>
		<title>Airspace</title>
				
		<link>https://clairehartinger.com/Airspace</link>

		<pubDate>Fri, 18 Mar 2022 19:16:24 +0000</pubDate>

		<dc:creator>Claire Hartinger</dc:creator>

		<guid isPermaLink="true">https://clairehartinger.com/Airspace</guid>

		<description>
	
Airtable, Airspace Los Angeles
June 2026
Role
Creative Lead
Context
Airtable's flagship events are some of the brand's biggest opportunities to connect with customers and generate pipeline. The challenge was to create a creative platform that could unify every event throughout the year— building a recognizable identity that was flexible enough to evolve across different audiences, stories, and experiences.
Product Insight
Every builder starts with a fragment— a bit of an idea, a half-formed workflow. Airtable exists to help that fragment become something whole.
 Creative Insight
Change starts with a bit. Every breakthrough begins as a fragment— a spark, an insight, or a work-in-progress— and grows through the hands of builders.&#38;nbsp;
	Results
The result was more than a successful event identity— it became a recognizable expression of the Airtable brand. Flagship events sold out faster, attendees consistently praised the energy and experience the creative brought to each space, and the program generated millions in sales pipeline.

Perhaps most importantly, these events created deeper relationships with customers that are now shaping Airtable's broader brand storytelling. Those connections have laid the groundwork for a new chapter of customer-led campaigns— more on that soon.
CreditsCreative Team: Rob Nikzad, Nicholas Kasimatis, Caity Bishop, Nick Fisher, Andie ValleeMotion: ChampEvent Website

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&#38;nbsp;</description>
		
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	<item>
		<title>The Way Home</title>
				
		<link>https://clairehartinger.com/The-Way-Home</link>

		<pubDate>Wed, 21 Oct 2026 03:53:11 +0000</pubDate>

		<dc:creator>Claire Hartinger</dc:creator>

		<guid isPermaLink="true">https://clairehartinger.com/The-Way-Home</guid>

		<description>
	
Lyft, The Way Home
Spring 2023
Role
Creative Lead
Context
Lyft Business was a big revenue driver for the company at large, but our creative team was not resourced to support this area of the business. Most marketing materials used by Lyft Business were leftovers from brand marketing, and the team had no use cases to share with prospects.
Product Insight
Lyft has products not just for riders and drivers, but also for big companies and local shops alike.&#38;nbsp;
 Creative Insight
Lyft Business marketing doesn’t have to feel stuffy, it can feel like brand marketing too.
	Results
Inspired by a real story, we wanted to showcase how an independent record store in Manhattan that delights their customers using Lyft. We created an organic campaign alongside an editorial experience to show the world that businesses can use Lyft products too.
The sales team fell in love with the film and reported that showing, not just telling, real customer stories has made a tremendous impact on the way they pitch the Lyft product. Additionally, it’s opened up doors for imagining Lyft business opportunities (AKA more than just rides to and from the airport).
CreditsVP: Karin Onsager-Birch
GCD: Claudia Pendleton
CDs: Claire Hartinger (Art) &#38;amp; Alex Solarte (Copy)
Producer: Ellen Black
Senior Copywriter: Taylor Tokarz
Senior Designer: Giselle Matz
Production Company: Even Odd





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While we couldn’t use real album artwork due to licensing restrictions, we designed the “hero” record to highlight Lyft’s product benefits. We also designed every record featured in the film, sourcing names and artwork from across the company and tweaking each one to feel like it came from a different era, genre, or artist. The result is a piece of art in itself, with a cohesive color story that subtly complements the Lyft brand.



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</description>
		
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	<item>
		<title>Zimplified</title>
				
		<link>https://clairehartinger.com/Zimplified</link>

		<pubDate>Thu, 22 Oct 2026 16:47:34 +0000</pubDate>

		<dc:creator>Claire Hartinger</dc:creator>

		<guid isPermaLink="true">https://clairehartinger.com/Zimplified</guid>

		<description>
	
Zillow, Zimplified
Spring 2021
RoleCo-Creative Lead
Context
With the largest bank of real estate data, our team was asked to figure out how to demistify many of the common questions first time homebuyers experience when they start their journey.&#38;nbsp;From figuring out their mortgage, to figuring out the best time to buy, we wanted to arm our customers with the information they need that only Zillow can deliver.Product InsightZillow offers blogs and guides to help with every aspect of your real estate journey.

 Creative Insight
We know the home buying process can be overwhelming. And at many times, confusing.
	Results

This work outperformed view times and engagement benchmarks on Twitter and Instagram, making serialized educational content a key component of the go-forward social creative strategy.
CreditsECD: Todd Riddle
GCDs: Jessica Staley &#38;amp; Adam Nowak
CDs: Claire Hartinger (Art) &#38;amp; Alex Solarte (Copy)
Producer: Kathryn Riccio
Senior Copywriter: Melanie Moriarty
Senior Art Director: Chase McBride
Associate Designer: Jake Gombis
Production Company: Run Kick Shout





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	<item>
		<title>There's No Place Like Zillow</title>
				
		<link>https://clairehartinger.com/There-s-No-Place-Like-Zillow</link>

		<pubDate>Mon, 26 Oct 2026 19:34:32 +0000</pubDate>

		<dc:creator>Claire Hartinger</dc:creator>

		<guid isPermaLink="true">https://clairehartinger.com/There-s-No-Place-Like-Zillow</guid>

		<description>
	
Zillow, There’s No Place Like Zillow
Spring 2022
RoleCo-Creative Lead
Context
To keep up with our industry competition, Zillow was moving into every aspect of real estate. Now you can do more than creep on your neighbor’s house: you can buy, sell, rent, even get a loan through Zillow. Our marketing needed to signal that shift.
Product Insight
Zillow’s apps were changing, and we were asked to change our tagline to “There’s No Place Like Zillow.” 
 Creative Insight
Our tagline was changing to “There’s No Place Like Zillow” across all marketing, and our creative needed to reflact that change.
	Results
We also created a specific film for YouTube (instead of our traditionally re-cut TV spots). This yielded significantly stronger marketing metrics for both click-through and completion rates.Our team also created a photography library creative direction showing how our product can help you with your next move, in real life. While our competitors focused on the fear of missing out, our creative work focused on real and positive emotions, feelings, and outcomes of the Zillow experience and finding your dream home. All brand photography following this shoot drafted off of this work.


CreditsECD: Todd Riddle
GCD: Adam Nowak
ACDs: Claire Hartinger (Art) &#38;amp; Alex Solarte (Copy)
Senior Copywriter: Michael Chen
Art Director: Sarah Ross
Director: Heinz Kobernik
Photographer: David Elliott




To showcase the sentiment of “There’s No Place Like Zillow,” we created the most realistic-feeling photography library we’ve ever seen in the real estate space to use across our advertising for the next year. It embodies the creative direction of life doesn’t stop when you have to move. We wanted to showcase what it actually looks and feels like, and represent all types of moves and life stages.

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	<item>
		<title>Homepage</title>
				
		<link>https://clairehartinger.com/Homepage</link>

		<pubDate>Fri, 18 Mar 2022 19:16:27 +0000</pubDate>

		<dc:creator>Claire Hartinger</dc:creator>

		<guid isPermaLink="true">https://clairehartinger.com/Homepage</guid>

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