Zillow, Zimplified
Spring 2021
Role
Co-Creative Lead
Context
With the largest bank of real estate data, our team was asked to figure out how to demistify many of the common questions first time homebuyers experience when they start their journey. From figuring out their mortgage, to figuring out the best time to buy, we wanted to arm our customers with the information they need that only Zillow can deliver.
Product Insight
Zillow offers blogs and guides to help with every aspect of your real estate journey.
Creative Insight
We know the home buying process can be overwhelming. And at many times, confusing.
Spring 2021
Role
Co-Creative Lead
Context
With the largest bank of real estate data, our team was asked to figure out how to demistify many of the common questions first time homebuyers experience when they start their journey. From figuring out their mortgage, to figuring out the best time to buy, we wanted to arm our customers with the information they need that only Zillow can deliver.
Product Insight
Zillow offers blogs and guides to help with every aspect of your real estate journey.
Creative Insight
We know the home buying process can be overwhelming. And at many times, confusing.
Results
This work outperformed view times and engagement benchmarks on Twitter and Instagram, making serialized educational content a key component of the go-forward social creative strategy.
Credits
ECD: Todd Riddle
GCDs: Jessica Staley & Adam Nowak
CDs: Claire Hartinger (Art) & Alex Solarte (Copy)
Producer: Kathryn Riccio
Senior Copywriter: Melanie Moriarty
Senior Art Director: Chase McBride
Associate Designer: Jake Gombis
Production Company: Run Kick Shout
This work outperformed view times and engagement benchmarks on Twitter and Instagram, making serialized educational content a key component of the go-forward social creative strategy.
Credits
ECD: Todd Riddle
GCDs: Jessica Staley & Adam Nowak
CDs: Claire Hartinger (Art) & Alex Solarte (Copy)
Producer: Kathryn Riccio
Senior Copywriter: Melanie Moriarty
Senior Art Director: Chase McBride
Associate Designer: Jake Gombis
Production Company: Run Kick Shout
