Airtable, Airspace Los Angeles
June 2026
Role
Creative Lead
Context
Airtable's flagship events are some of the brand's biggest opportunities to connect with customers and generate pipeline. The challenge was to create a creative platform that could unify every event throughout the year— building a recognizable identity that was flexible enough to evolve across different audiences, stories, and experiences.
Product Insight
Every builder starts with a fragment— a bit of an idea, a half-formed workflow. Airtable exists to help that fragment become something whole.
Creative Insight
Change starts with a bit. Every breakthrough begins as a fragment— a spark, an insight, or a work-in-progress— and grows through the hands of builders.
June 2026
Role
Creative Lead
Context
Airtable's flagship events are some of the brand's biggest opportunities to connect with customers and generate pipeline. The challenge was to create a creative platform that could unify every event throughout the year— building a recognizable identity that was flexible enough to evolve across different audiences, stories, and experiences.
Product Insight
Every builder starts with a fragment— a bit of an idea, a half-formed workflow. Airtable exists to help that fragment become something whole.
Creative Insight
Change starts with a bit. Every breakthrough begins as a fragment— a spark, an insight, or a work-in-progress— and grows through the hands of builders.
Results
The result was more than a successful event identity— it became a recognizable expression of the Airtable brand. Flagship events sold out faster, attendees consistently praised the energy and experience the creative brought to each space, and the program generated millions in sales pipeline.
Perhaps most importantly, these events created deeper relationships with customers that are now shaping Airtable's broader brand storytelling. Those connections have laid the groundwork for a new chapter of customer-led campaigns— more on that soon.
Credits
Creative Team: Rob Nikzad, Nicholas Kasimatis, Caity Bishop, Nick Fisher, Andie Vallee
Motion: Champ
Event Website
The result was more than a successful event identity— it became a recognizable expression of the Airtable brand. Flagship events sold out faster, attendees consistently praised the energy and experience the creative brought to each space, and the program generated millions in sales pipeline.
Perhaps most importantly, these events created deeper relationships with customers that are now shaping Airtable's broader brand storytelling. Those connections have laid the groundwork for a new chapter of customer-led campaigns— more on that soon.
Credits
Creative Team: Rob Nikzad, Nicholas Kasimatis, Caity Bishop, Nick Fisher, Andie Vallee
Motion: Champ
Event Website
