Airbnb for Work Photography Library
Role
Creative Lead
Context
Airbnb’s brand is heavily rooted in photography. When one area of the business grows, so does the demand for brand photography.
Product Insight
The wider Airbnb photography library was focused on traveling for pleasure and didn't represent traveling for work.
Creative Insight
Traveling for work doesn’t have to feel like traveling for work (AKA that awful feeling of staying in a stuffy hotel).
Role
Creative Lead
Context
Airbnb’s brand is heavily rooted in photography. When one area of the business grows, so does the demand for brand photography.
Product Insight
The wider Airbnb photography library was focused on traveling for pleasure and didn't represent traveling for work.
Creative Insight
Traveling for work doesn’t have to feel like traveling for work (AKA that awful feeling of staying in a stuffy hotel).
Results
We created a photography library for al digital and print campaign needs for the upcoming season, with many shots still being used today. These photos inspired the look and feel for the brand toolkit and brand guidelines, which we excitedly made too. The collateral and the photography examples below were a part of that toolkit.
Credits
Photographer: David Elliot
We created a photography library for al digital and print campaign needs for the upcoming season, with many shots still being used today. These photos inspired the look and feel for the brand toolkit and brand guidelines, which we excitedly made too. The collateral and the photography examples below were a part of that toolkit.
Credits
Photographer: David Elliot
